START STRONG FINISH STRONG For many people, growing old means gradually slowing down-losing strength, balance, and even mental clarity. But is this physical decline inevitable? "Absolutely not!" say the Coopers. Start Strong, Finish Strong is about living the life we all want-now and as we age. It's about breaking free from chronic pain and nagging injuries. It's about refusing to give up the activities we love and discovering new ones along the way. Dr. Kenneth H. Cooper, the "father of aerobics" and the world's leading authority on preventive medicine, joins forces with his son, Dr. Tyler C. Cooper. Together they give readers the tools to start strong and finish strong. Exercise is the primary way to keep our bodies strong, flexible, and vital, so it's obviously a centerpiece to the plan. Other equally important components include the Coopers' unique "gold-standard" annual medical exams that can pinpoint potential health problems before they get out of control; good food in healthy portions; a strategic approach to supplements; help with bad habits like smoking and substance abuse; and a well-developed mind-spirit practice. Readers who follow Dr. Ken and Dr. Tyler Cooper's individualized, adjustable program can expect to feel younger with each passing year. The Coopers' simple, intergenerational strategy for starting and finishing strong tackles obstacles that interfere with true fitness, gets to the root of common excuses, helps readers to identify special motivational "buttons" that will make them feel good as they get in shape, and explores the latest science that can enhance personal progress. Along the way, the Coopers bring their years of experience to readers with engaging case studies and stories. Co-author William Proctor has worked on twelve books with Dr. Ken Cooper, including the New York Times bestseller Controlling Cholesterol and Controlling Cholesterol the Natural Way. Rights Information Publisher: Avery, Hardcover (September 6, 2007) Avery, Trade paperback (September 11, 2008) Territory: World English Rights Available: Translation; Film/TV Reviews: Blurbs: "Start Strong, Finish Strong has the best available information on healthy lifestyle choices. The rsult can be decades of quality years add to your life - a great return for a few hours of reading!" - Walter Willett, Professor and Chair, Dept. of Nutrition, Harvard School of Public Health "'Start Strong Finish Strong' describes exactly how I ran my Olympic gold-medal races. But before I could compete, I had to develop an effective training strategy, and that is exactly what the Coopers have outlined in this book. Start Strong, Finish Strong provides, a practical, comprehensive guide to diet and exercise, and more important, a lifestyle that will make you feel better, look better, and live a longer and more enjoyable life." - Michael Johnson, 5-time Olympic Gold Medalist "For less than the cost of your insurance copay or a bottle of good vitamins, this book will help you have years of stronger, healthier, and happier living as you gain physical, mental, emotional, and spiritual strength." - Mike Huckabee, governor of Arkansas, 1996-2007, and author of Quit Digging Your Grave with a Knife and Fork "For over a quarter of a century, Dr. Kenneth H. Cooper has always been on the cuttin gedge of advances on how specific exercise regimes, nutritional selections, and vitamins and minerals could lengthen lives. Start Strong, Finish Strong will enrich the lives of all who strive for additional healthy years." - Senator Richard G. Lugar, Indiana "Two generations of leadership in the field of preventive medicine come together to bring life-changing challenges to all of us. Wherever you are in your fitness journey, you will find this book to be a compelling motivation to raise the bar." - Steve Reinemund, Chairman and CEO emeritus of PepsiCo Purchase at Amazon.com

START STRONG FINISH STRONG

For many people, growing old means gradually slowing down-losing strength, balance, and even mental clarity. But is this physical decline inevitable? "Absolutely not!" say the Coopers.

Start Strong, Finish Strong is about living the life we all want-now and as we age. It's about breaking free from chronic pain and nagging injuries. It's about refusing to give up the activities we love and discovering new ones along the way.

Dr. Kenneth H. Cooper, the "father of aerobics" and the world's leading authority on preventive medicine, joins forces with his son, Dr. Tyler C. Cooper. Together they give readers the tools to start strong and finish strong. Exercise is the primary way to keep our bodies strong, flexible, and vital, so it's obviously a centerpiece to the plan. Other equally important components include the Coopers' unique "gold-standard" annual medical exams that can pinpoint potential health problems before they get out of control; good food in healthy portions; a strategic approach to supplements; help with bad habits like smoking and substance abuse; and a well-developed mind-spirit practice. Readers who follow Dr. Ken and Dr. Tyler Cooper's individualized, adjustable program can expect to feel younger with each passing year.

The Coopers' simple, intergenerational strategy for starting and finishing strong tackles obstacles that interfere with true fitness, gets to the root of common excuses, helps readers to identify special motivational "buttons" that will make them feel good as they get in shape, and explores the latest science that can enhance personal progress. Along the way, the Coopers bring their years of experience to readers with engaging case studies and stories.

Co-author William Proctor has worked on twelve books with Dr. Ken Cooper, including the New York Times bestseller Controlling Cholesterol and Controlling Cholesterol the Natural Way.

Rights Information

Publisher: Avery, Hardcover (September 6, 2007)
Avery, Trade paperback (September 11, 2008)

Territory: World English

Rights Available: Translation; Film/TV

Reviews:

Blurbs:
"Start Strong, Finish Strong has the best available information on healthy lifestyle choices. The rsult can be decades of quality years add to your life - a great return for a few hours of reading!" - Walter Willett, Professor and Chair, Dept. of Nutrition, Harvard School of Public Health

"'Start Strong Finish Strong' describes exactly how I ran my Olympic gold-medal races. But before I could compete, I had to develop an effective training strategy, and that is exactly what the Coopers have outlined in this book. Start Strong, Finish Strong provides, a practical, comprehensive guide to diet and exercise, and more important, a lifestyle that will make you feel better, look better, and live a longer and more enjoyable life." - Michael Johnson, 5-time Olympic Gold Medalist

"For less than the cost of your insurance copay or a bottle of good vitamins, this book will help you have years of stronger, healthier, and happier living as you gain physical, mental, emotional, and spiritual strength." - Mike Huckabee, governor of Arkansas, 1996-2007, and author of Quit Digging Your Grave with a Knife and Fork

"For over a quarter of a century, Dr. Kenneth H. Cooper has always been on the cuttin gedge of advances on how specific exercise regimes, nutritional selections, and vitamins and minerals could lengthen lives. Start Strong, Finish Strong will enrich the lives of all who strive for additional healthy years." - Senator Richard G. Lugar, Indiana

"Two generations of leadership in the field of preventive medicine come together to bring life-changing challenges to all of us. Wherever you are in your fitness journey, you will find this book to be a compelling motivation to raise the bar." - Steve Reinemund, Chairman and CEO emeritus of PepsiCo

Purchase at Amazon.com